Must Media is a growing digital marketing agency founded by Vicky Mustard, supporting businesses with website development, social media and practical marketing advice. Like many ambitious founders, Vicky had built strong foundations but needed the right support, structure and confidence to move the business into its next stage of growth.

Scott Arnot from Scottish Growth Labs worked closely with Must Media to help identify the opportunities, challenges and practical steps needed to scale. Through focused mentoring and hands-on guidance, Scott supported Vicky to look more strategically at the business, strengthen decision-making and build confidence around growth.

The support helped Must Media create clearer plans for expansion, develop the team and pursue larger opportunities with greater confidence. As a result, the business secured its largest contract to date, worth nearly £34,000, increased turnover from £45,000 to £78,960, and is now projected to reach £225,000 by 2027.

Must Media has also created opportunities for two people, including a local content creator with plans to progress into full-time employment.

This case study shows how the right support can help ambitious businesses unlock growth, create jobs and build a stronger future.